亚马逊新手卖家开店 选美国站还是欧洲站?

对于想做或者刚第一次踏入亚马逊平台的传统外贸B2B企业来说,面临着站点的选择。到底是做美国站(美国市场)还是欧洲站(欧洲市场英国、德国、法国、西班牙、意大利,想想我上大学的时候这5国的语言都学过,那时候学生时代啥都能学,兴趣广泛哈,只可惜当...

对于想做或者刚第一次踏入亚马逊平台的传统外贸B2B企业来说,面临着站点的选择。到底是做美国站(美国市场)还是欧洲站(欧洲市场英国、德国、法国、西班牙、意大利,想想我上大学的时候这5国的语言都学过,那时候学生时代啥都能学,兴趣广泛哈,只可惜当时当做兴趣爱好没深入学习)。

其实对于新手卖家而言,选择进入什么市场,要看自己的产品适合在什么渠道平台、什么国家卖。

1 好,如果你的产品就适合在亚马逊,欧美市场通吃,产品很有竞争力,团队配置到位,还有一定的电商运营经验,美国站还是欧洲站可以一起做。

2 如果产品竞争力偏向于某一市场,或者在大市场比如美国站没有很强的竞争优势,同类产品美国站卖家太多;可以优先考虑做欧洲站,先稳扎稳打建立根据点,在欧洲立足,在订单、销售额、利润、团队进步、品牌市场份额、抢占BEST SELLER排名等优势的建立下;后面再杀回美国站,毕竟美国站还是占了整个亚马逊份额的几乎一半。乃品牌卖家必争之地。

3 如果产品不偏向于某一市场,竞争力还行,团队以及电商经验都需要新建和摸索,可以先专心发力美国站。后面再逐步建立自己的优势。

美国站的FBA仓库是最多的,为了保证服务质量、listing竞争优势、产品转化率、保证产品销售较高等,必须要走FBA发货。附上最新的美国亚马逊仓库代码和地址大全 Locations of Amazon Fulfillment Centers

亚马逊品牌运营10 选美国站还是欧洲站?

1 Arizona

#PHX3 – 6835 W. Buckeye Rd. Phoenix, AZ, 85043 – Maricopa County

#PHX5 – 16920 W. Commerce Dr. Goodyear, AZ, 85338 – Maricopa County

#PHX6 – 4750 W. Mohave St. Phoenix, AZ, 85043 – Maricopa County

#PHX7 – 800 N. 75th Ave Phoenix, AZ, 85043 – Maricopa County

#TFC1 – 5050 W. Mohave St. Phoenix, AZ 85043 – Maricopa County

2 California

#ONT2 – 1910 E Central Ave. San Bernadino, CA, 92408 – San Bernardino County

#OAK3 – 255 Park Center Drive Patterson, CA, 95363 – Stanislaus County

(代码未知) – 1909 Zephyr St Stockton, CA 95206 – San Joaquin County

#OAK4 – 1555 N. Chrisman Rd. Tracy, CA, 95304 – San Joaquin County

#ONT6/#ONT8 – 24208 San Michele Rd. Moreno Valley, CA, 92551 – Riverside County

#ONT9 – 2125 W. San Bernandino Ave. Redlands, CA, 92374 – San Bernardino County

3 Connecticut

#BDL1 – 801 Day Hill Rd. Windsor, CT, 06095 – Hartford County

4 Delaware

#PHL1 – 1 Centerpoint Blvd. New Castle, DE 19720 – New Castle County

#PHL3 – 1600 Johnson Way New Castle, DE 19720 – New Castle County

#PHL7 – 560 Merrimac Ave Middletown, DE 19709 – New Castle County

#PHL8 – 727 N. Broad Street Middletown, DE 19709 – New Castle County

5 Florida

#LAL1 – 1760 County Line Rd. Lakeland, FL, 33811 – Polk County

#TPA1 – 351 30th Street NE, Ruskin, FL 33570 – Hillsborough County

6 Indiana

#XUSE – 5100 S Indianapolis Rd Whitestown, IN 46075 – Boone County

#IND1 – 4255 Anson Blvd. Whitestown, IN 46075 Boone County

#IND2 – 715 Airtech Pkwy. Plainfield, IN 46168 Hendricks County

#IND3 – 717 Airtech Pkwy. Plainfield, IN 46168 – Hendricks County

#IND4 – 710 South Girls School Rd Indianapolis, IN 46214 – Marion County

#IND5 – 800 S Perry Rd Plainfield, IN 46168 – Hendricks County

#IND6 – 1453 10th Street Jeffersonville, IN 47130 – Clark County

#SDF8 – 900 Patrol Rd. Jeffersonville, IN 47130 – Clark County

7 Kansas

#TUL1 – 2654 N US Highway 169 Coffeyville, KS 67337 – Montgomery County,Closing by February 12, 2015

#MCI1 – 113th St & Renner Blvd. Lenexa, KS 66219 – Johnson County(在建)

8 Kentucky

#SDF1 – 1105 S Columbia Ave Campbellsville, KY 42718 – Taylor County

#SDF2 – 4360 Robards Ln Louisville, KY 40218 – Jefferson County

#CVG1 – 1155 Worldwide Blvd. Hebron, KY 41048 – Boone County

#CVG2 – 1600 Worldwide Blvd. Hebron, KY 41048 – Boone County

#CVG3 – 3680 Langley Dr. Hebron, KY 41048 – Boone County

#LEX1 – 1850 Mercer Rd Lexington, KY 40511 – Fayette County

#LEX2 – 172 Trade St. Lexington, Kentucky, 40511 – Fayette County

#SDF4 – 376 Zappos.com Blvd Shepherdesville, KY 40165 – Bullitt County

#SDF6 – 271 Omega Pkwy Shepherdsville, KY 40165 – Bullitt County

#SDF7 – 300 Omicron Court Shepherdsville, KY 40165 – Bullitt County

#SDF9 – 100 W. Thomas P. Echols Lane Shepherdsville, KY 40165 – Bullitt County

9 Maryland

#BWI2 – 2010 Broening Hwy. Baltimore, MD 21224 – Baltimore County

10 Massachusetts

#BOS5 – 1000 Tech Center Dr Stoughton, MA 02072

11 Nevada

#RNO1 – 1600 East Newlands Dr. Fernley, NV 89408 – Lyon County,Closing in February 12, 2015

#RNO2 – 8000 N Virginia St. Reno, NV 85906 – Washoe County

#LAS2 – 3837 Bay Lake Trail Suite 115, North Las Vegas, NV 89030-4434 – Clark County

12 New Hampshire

#BOS1 – 10 State St Nashua, NH 03063 – Hillsborough County

13 New Jersey

#EWR4 – 50 New Canton Way Robbinsville, NJ 08691 – Mercer County

#EWR5 – 301 Blair Rd. Avenel, NJ 07001 – Middlesex County

Coming soon! 8001 Industrial Ave, Carteret, NJ 07008 – Middlesex County

14 Pennsylvania

#AVP1 – 550 Oak Ridge Road Hazleton, PA 18202 – Luzerne County

#ABE2 – 705 Boulder Dr Breinigsville, PA 18031 – Lehigh County

#ABE3 – 650 Boulder Drive Breinigsville, PA 18031 – Lehigh County

#ABE5 – 6455 Allentown Boulevard Harrisburg, PA 17112 – Dauphin County

#PHL4 – 21 Roadway Drive Carlisle, PA 17015 – Cumberland County

#PHL5 – 500 McCarthy Dr Lewisberry, PA 17339 – York County

#PHL6 – 675 Allen Rd. Carlisle, PA 17015 – Cumberland County

#XUSC – 40 Logistics Drive Carlisle, PA 17013 – Cumberland County

#VUBA – 1000 Keystone Industrial Park Scranton, PA 18512

#VUGA – 508 Delaware Avenue West Pittston, PA 18643

PLANNED – 2250 Roswell Drive, Roswell, PA 15205

15 South Carolina

#CAE1 – 4400 12th Street Extension, West Columbia, SC 29172 – Lexington County

#GSP1 – 402 John Dodd Rd. Spartanburg, SC 29303 – Spartanburg County

16 Tennessee

#BNA1 – 14840 Central Pike Lebanon, TN 37090 – Wilson County

#BNA2 – 500 Duke Drive Lebanon, TN 37090 – Wilson County

#BNA3 – 2020 Joe B Jackson Pkwy Murfreesboro, TN 37127 – Rutherford County

#BNA4 – 50 Airways Blvd Nashville, TN 37217 #CHA1 – 7200 Discovery Dr Chattanooga, TN 37421 – Hamilton County

#CHA2 – 225 Infinity Dr NW, Charleston, TN 37310 – Bradley County

17 Texas

#DFW1 – 2700 Regent Blvd DFW Airport, TX 75261

#DFW6 – 940 W Bethel Road Coppell, TX 75019 – Denton County

#DFW7 – 700 Westport Parkway Fort Worth, TX 76177 – Denton County or Tarrant County

#SAT1 – 6000 Enterprise Avenue Schertz, TX 78154 – Guadalupe, Bexar or Comal County

#XUSB – 14900 Frye Rd Fort Worth, TX 76155 – Tarrant County or Dallas County

18 Virginia

#RIC1 – 5000 Commerce Way, Petersburg, VA 23803 – Dinwiddie County

#RIC2/#RIC3 – 1901 Meadowville Technology Parkway Chester, VA 23836 – Chesterfield County

19 Washington

#BFI1 – 1800 140th Ave. E, Sumner, WA – Pierce County

#BFI3 – 2700 Center Drive, Dupont, WA 98327 – Pierce County

Planned #BFI4 – Kent, WA

#SEA6/#SEA8 – 1227 124th Avenue Northeast Bellevue, WA, 98005 – King County

20 Wisconsin

#MKE1 – 38th St. Kenosha, WI, 53144 – Kenosha County

21 Canada(北美站的加拿大仓库)

#YVR2 – 450 Derwent PL Delta, British Columbia V3M 5Y9

#YYZ1 – 6363 Millcreek Drive Mississauga, Ontario L5N 1L8

#YYZ2 – 2750 Peddie Rd. Milton, Ontario L9T 6Y9

#YYZ3 – 7995 Winston Churchill Blvd. Brampton, Ontario L6Y 0B2

#PRTO – 6110 Cantay Rd. Mississauga, Ontario L5R 4JW


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